In a bold and transformative move, the world's leading phygital platform collectID officially announces its transformation into ZATAP, which was first introduced in September of this year as the company's brand-new app and consumer-facing brand. This strategic shift to fully change to ZATAP for both its business and consumer operations is a sign of the company's dedication to reshaping the consumer-brand interaction landscape and bringing unparalleled joy to its users by enabling seamless connectivity between digital and physical worlds. David Geisser, CEO and co-founder of collectID is expressing his excitement for the company's evolution and says, From our inception in 2018 to authenticate physical products within the digital world, collectID has grown into something far more significant. The company's goal is to build a brand which is a source of joy for customers and is a reflection of our unique approach to creating physical products. This journey has been possible because of our dedicated team and our partners, and we are looking forward to seeing the positive impact ZATAP has on users and businesses. Businesses: One Tap Away from Your Customers While the ZATAP's B2B operations continued to operate under the collectID name following the announcement of ZATAP at the end of September, these operations will be operating under the ZATAP Business under the ZATAP Business umbrella. This shift demonstrates ZATAP's determination to create a unique platform for brands to interact with their customers like never before. This technology guarantees authenticity of products and turns every product into an intriguing storyteller, thereby creating more powerful bonds with customers. The most important component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions: Content Management System: Dynamically Add Content, Run Campaigns Data & Insights: CRM to Track Product Interactions and User Engagement Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code Support Services including Customer Support for End Users, Strategy Consulting, Assistance with Content Production & Marketing Execution ZATAP is poised to set the benchmark for phygital industry, shaping a future where products are not just authentic but also excite. Geisser says, We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion. Consumers Just One Tap Away From the ZATAP Experience ZATAP offers consumers an experience that is revolutionary. The app allows users to not only authenticate their products but also get absorbed in the unique stories and experiences each product has to offer. Features of Owning a ZATAP Product: Digital Meets Physical: ZATAP is a bridge between the physical and digital worlds, providing customers with an immersive experience, where users can unlock exclusive content, offers as well as rewards and utilize their products in a virtual dimension (i.e. videos games). Authentication System: The app has a state-of-the-art authentication method that utilizes ZATAP's exclusive technology. This system, made up of secure NFC tags as well as blockchain guarantees the highest security available on the market, allowing users to verify that they are authentic goods with complete confidence. Tickets: The products can be used as tickets to events and special events, leveraging the potential of a product to gain access only. About ZATAP ZATAP is a cutting-edge Product Cloud Platform that redefines how consumers interact with their favorite brands. Their goal is to create a positive experience for people by connecting physical products with the digital world providing a full-immersive physical experience for fans and consumers. With headquarters in Switzerland as well as New York City, ZATAP is a partner for global companies like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.
first introduced|ZATAP
